Sugarbeets are grown under many different climatic and environmental conditions throughout North America. These different sugarbeet regions require sugarbeet varieties with significantly different characteristics. The required characteristics are more varied and complex than those required for most European sugarbeet production. For this reason specific research and breeding programs are essential in order to meet the needs of the North American sugarbeet industry. Betaseed, with its own independent, but coordinated, breeding programs meets these challenging requirements and is currently the only supplier that markets sugarbeet seed in every growing region of North America.

Since our inception over 35 years ago, Betaseed has quickly grown to become the largest supplier of sugarbeet seed in North America and, in more recent years, has also become a significant seed supplier in various countries outside of North America.

Betaseed, Inc. is a wholly owned subsidiary of KWS SAAT AG, Einbeck, Germany. KWS has been breeding and developing sugarbeet varieties for over 150 years, and today the KWS group is the largest breeder and supplier of sugarbeet seed in the world.