September 18, 2013: Shakopee, Minnesota

Betaseed participated in the Michigan Farm Bureau’s “Project RED” today. Project RED (Rural Education Day) is designed to bring agriculture to schoolchildren by teaching them how it's an essential part of their everyday lives. The Michigan Farm Bureau coordinates Project RED activities across the state and is supported through volunteer efforts.

Third and fourth graders from schools across Sanilac County participated in activities designed to support learning about farming and agriculture. Volunteers at various stations presented tractor safety, animal feed, crops and general safety, and other related topics.

Betaseed, led by Michigan Sales Manager Rob Gerstenberger, presented the topic of bicycle safety, stressing the importance of wearing a bicycle helmet. Betaseed provided over 500 helmets to the children and, with the support of eight local volunteers, demonstrated a properly fitted bicycle helmet. Each child received instruction on correctly wearing a helmet and volunteers worked to custom fit each child’s helmet.

Rob Gerstenberger said, “Bicycle safety is important and 85% of head injuries can be reduced if helmets are worn during bicycle and scooter riding”. Betaseed has a long, standing history of participating in community and rural events, partnering with non-profit groups to further youth safety, provide scholarship opportunities, and offer outreach volunteer efforts to rural areas.

Betaseed, Inc., headquartered in Shakopee, Minnesota is the market leader in sugarbeet seed.  Known for strong variety performance, Betaseed has had a longstanding commitment to the beet sugar industry focusing its research on developing new varieties to improve the efficiency and profitability of sugar production.


Press contact – Rene Scheurer
Phone: 952-233-6941