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Stephanie has joined the Betaseed Commercial team and will be leading our seed sales in the UK, working closely with farmers, British Sugar, and NFU Sugar to strengthen our presence in the market.

She brings 12 years of hands-on experience in the British sugar beet industry, both from her work with the British Sugar Commercial Agricultural team and from her family farm, where sugar beet, wheat, and barley are grown.

In her role, Stephanie will ensure that high-performing Betaseed varieties remain readily available to UK growers. She will also work closely with the Seed Working Group, helping farmers benefit from reliable data from BBRO Recommended List trials.

We are excited to have her on board and look forward to an exciting and productive collaboration together!

You have a question or need an advice? Feel free to contact Stephanie!

+44748 3195070

schapman@betaseed.com

Betaseed is bringing its UK sugar beet seed sales fully in‑house, marking a new chapter after many successful years working with Limagrain as an external distribution partner.

The appointment of Stephanie Chapman as Key Account Manager will enable closer collaboration with UK growers and the sugar industry, providing a more responsive local service.

Stephanie will focus on supporting farmers and ensuring that high‑performing Betaseed varieties remain readily available to the UK market. She will continue to work closely with the Seed Working Group (British Sugar and NFU Sugar), ensuring growers benefit from trusted data from the BBRO Recommended List trials.

Alexander Beesley will also support the UK market by ensuring that the Betaseed breeding programme continues to deliver the best products for the UK growing climate and market requirements, such as BTS 1915 our latest CONVISO^® SMART offering of BTS SMART 8565, helping sugar beet remain a profitable crop.

This move underlines Betaseed’s long‑term commitment to the UK sugar beet sector and its focus on reliable products and dedicated local support.

For further information, please contact Stephanie or visit our website:

STEPHANIE CHAPMAN
Email: schapman@betaseed.com
Phone: 07483 195070

We create smart, effective solutions that perform even under the most challenging conditions. Our portfolio includes sugar beet varieties that fully unlock their genetic potential and consistently deliver high yields year after year.

Betaseed solutions that make our varieties truly effective:

• CONVISO^® SMART: an innovative weed control system in sugar beet, providing tolerance to herbicide applications for effective weed management.
• UltiPro: a seed activation technology invented by Betaseed that improves germination and supports fast, uniform field emergence of our high-performing seeds.

For more than 6 years, our variety BTS 1915 has been the highest-yielding variety on the BBRO Sugar Beet Recommended List.

Check our varieties to find the right fit for your farm.

Driven by innovation and built on performance you can trust, Betaseed stands for high-performing varieties, intelligent solutions, and hands-on expertise - all dedicated to supporting sugar beet growers worldwide.

Betaseed is a strong partner to growers and industry partners around the globe. Our objective is to make sugarbeet growing easier and more productive by providing high yielding sugarbeet crops and tolerance packages in exceptional quality. In addition, our customers are supported by new approaches, tools and concepts beyond seed in order to achieve the highest possible revenue for their operation.
With its roots in the land of opportunity, Betaseed was founded in 1969 in Minnesota, USA. Today Betaseed operates in 19 regions around the world. Activities in Europe, Africa, and Asia are coordinated from the headquarters in Eschborn, Germany and further subsidiaries in the countries.