In 1970, a pickup truck offering sugarbeet seed for sale hit the dusty roads in rural Minnesota in hopes of selling seed to sugarbeet growers. The germplasm within the seed was obtained from a combination of sources: the USDA, proprietary genetics from overseas, and refined genetics that offered a new tool to sugarbeet growers across North America. This new tool was the basis for Betaseed: a company completely dedicated to independent breeding, development and distribution of ever-improving sugarbeet seed. Since its inception, Betaseed has been providing productivity and revenue to North American sugarbeet growers. Through our “farm first” approach, Betaseed sugarbeet seed is planted on more farms than any other seed brand.
Today, accessing five independent research and breeding stations, three production and seed processing locations, and dedicated customer-focused sales experts in all markets, Betaseed is second to none in offering productive genetics that contribute to farm revenue and income. Each seed variety is bred by our dedicated team of sugarbeet breeders to overcome diseases, pests and environmental obstacles that can negatively impact performance – and ultimately, revenue. Prior to planting, each seed lot is tested more than 25 times to ensure seed quality and embryo viability. And each sales representative spends hours walking fields to make sure grower expectations are being met. The Betaseed brand difference is evident in each step of our value chain reaching every sugarbeet grower across North America.